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Pruksa looking to become detached homes market leader

Pruksa Real Estate has introduced eight new detached homes projects in the first two months of 2011 and hopes to lead the country’s market in the segment in two years time. Pruksa currently controls 21 per cent of the THB70 billion (US$2.3 billion) per year detached house market. Land & House is the market leader with 23 to 25 per cent. “We believe that now is the time for detached houses and townhouses, and as a result we launched seven townhouse projects and eight detached house projects in the first two month of this year,” Pruksa chief business officer Prasert Taedullayasatit, said at the grand opening of Pruksa Village Scenery at Rangsit Klong 4 this week as reported in The Nation. Pruksa Village Scenery Rangsit Klong 4 has 367 units starting from THB3 million (US$99,000) for a total value of THB1.4 billion (US$46 million). Prasert said the Pruksa has recorded THB5.4 billion in presales by the end of February – THB2.7 billion (US$88.9 million) from townhouses, THB2 billion (US$65.8 million) from detached houses, and THB700 million (US$23 million) from condos. (Company website)


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