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TAT revisits Japanese market

Tourism Authority of Thailand hopes to revive travel demand for Thailand in the Japanese market through a high-level delegation to Tokyo. It will organise networking events with Japan’s travel trade and media using the ” Amazing Thailand Always Amaze You” campaign to revive interest in a market where arrivals to Thailand have declined since 2009. Dates and details of the mission will be announced soon.

According to TAT governor, Suraphon Svetasreni, 73% of bookings from Japan are repeat visitors, but overall the market is declining. In the past year, Thailand attracted nearly 985,000 Japanese visitors, ranking third largest source market after Malaysia and China, but it still showed a decline of 2%. Japanese visitors tend to stay an average of seven days and spend around Bt4,400 per person, per day (12,000 Yen), which contributes to Bt28 billion in tourism revenue for the Thai economy.

There are 103 direct flights weekly between Thailand and four major cities in Japan offered by Thai Airways International, Japan Airlines, All Nippon Airways, and others. TAT


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