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Fly on Corporate Wall

Surely Krispy Kreme’s publicity department generated all that chatter about doughnuts on Twitter and Facebook, right?

Apparently not: We mentioned the buzz to Ausanee Mahagitsiri, chief executive of the local franchise, KDN, and she didn’t seem to know what we were talking about.

“Oh, really?” she said, clearly surprised that there’d been so many tweets about her sweets.

We can only assume that Ausanee had her head buried in spreadsheets as KDN plots the chain’s further expansion beyond Siam Paragon and Central Lat Phrao.

The factory that makes the doughnuts reckons it can fill tummies at four different outlets, and that’s what KDN wants to have by the end of this year.

Deeper in the future there’ll be a Krispy Kreme on every corner, next to the 7-Eleven. We’re kidding, but expect an outlet in most provinces as factory capacity keeps pace with demand.

And Ausanee believes Bangkok’s appetite for sugary dough will be far from sated even with four branches. “A friend of mine bought two boxes on to the Skytrain when it was packed, and by the time she got to her station there was only one box left!”

Source: The Nation

ThaiVest Editorial Team
The Thaivest Editorial Team is a dedicated group of writers and editors with a passion for Thailand's vibrant economy, culture, and lifestyle. With diverse backgrounds in finance, economics, and journalism, we provide valuable insights into living well in Thailand, making money online, and practical tools for navigating its dynamic market. Our mission is to keep our readers informed about the latest developments, opportunities, and challenges in Thailand's economic and cultural landscape. Stay connected with Thaivest for reliable, well-rounded coverage of all things Thai.

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